DescriptionA business or calling card for George L. Shivler, Bookseller and Stationer, circa 1890. William Reed first began working for Shivler as a boy and he and Will Randolph would go on to purchase the business from from Shivler in 1892.
NoteReed’s bookstore was a prominent feature of downtown New Brunswick for at least sixty years. First located at 380 George Street in 1892, it was relocated to a new
building at 391-393 George Street in 1917. The store was owned and operated by William Reed until 1930 when his son Charles Reed assumed control of the business. In addition to the bookstore, both Reed’s were very active in the civic life of the City of New Brunswick.
Organization NameNew Brunswick Free Public Library
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