DescriptionIn the late 1870s, Peter Stillwell, Agent for Monmouth County, Marlboro, New Jersey for Marshall & Websters commissioned a broadside of Excelsior Feed for horses and cattle. Within the advertisement, Excelsior Feed is marketed as a “highly nutritious, condensed Vegetable Preparation, [that] may be used under all circumstance with perfect safety, being entirely free from the poisonous mineral compounds… The Excelsior is an excellent appetizer and tonic, imparting vigor to the whole system.” The broadside lists farm animals that have benefited from Excelsior Feed including horses who will “rarely, if ever, [be] troubled with the cholic,” cows whose dairymen will obtain “not only a large increase in quantity, but milk of a superior quality,” calves who will “fatten much faster by its [Excelsior] use,” hogs that have been “saved “ from attacks of cholera, and poultry “fed on Excelsior yield a large per cent more eggs, and no fear from chicken cholera… They will also fatten in one-half the time when wanted for the table.” The broadside ends by listing references that have used the feed “satisfactorily.”
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Organization NameRutgers University. Libraries. Special Collections
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